10 Best Technical SEO Audit Tools

SEO audits often show websites placing too much emphasis on backlinks while neglecting many other critical SEO opportunities. Investing a little extra time in improving your internal links is always worth it. They’re one of the easiest yet most powerful SEO tools you have. Everyone talks about backlinks from external sites, but internal linking – when done correctly – can actually make a huge impact. Many websites rush straight into link building, generating hundreds or even thousands of low-quality backlinks with exact-match anchor texts, before laying any SEO groundwork.

Website Speed, Performance & Security

A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.

Use it to check for errors, such as crawl issues, indexing problems, and security concerns. If Google struggles to access your site, it won’t be able to rank properly. Fixing errors reported in Search Console is crucial to maintaining your site’s visibility. It’ll give you insights on aspects of your site like title tags, meta descriptions, and images. And it’ll help you BHS Links identify broken links, understand your website’s architecture at a deep level, and much more.

Democratizing search technology — by bringing it to Webflow

This is now only essential for your users, since 2020 Google has been crawling the mobile versions of websites, so extra care should be taken. One of the most essential steps in any SEO audit is to complete a crawl of your website. There are a few high-quality website crawlers that work well for this purpose, but the one we have found to be the most useful is Screaming Frog.

Technical SEO audit

• The Seobility content report covers more than just the aspects mentioned above.
• If a minor SEO hiccup occurs with your search results, we notice it and swiftly take action.
• Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues.
• There are no shortcuts with search engine optimization, so don’t base your enterprise SEO strategy from an SEO audit checklist you found on the web.
• If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool.

As such, its definitely recommended for enterprise customers that want to marry audit data with their own internal business data (clicks, revenue, gross margin, etc.). Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu. There, you’ll see a list of 404 error pages that indicate broken links.

10 SEO Best Practices to Help You Rank Higher

Or use them as seed keywords and pop them into a keyword research tool. This is a way to get high-quality backlinks WITHOUT having to grind with outreach. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. For example, this post was targeting the keyword “how to get more traffic”. When I first got started with keyword research I’d focus 100% on search volume.

Add your target keywords, and the tool will provide recommendations for readability, originality, tone of voice, and SEO. High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward. When choosing keywords for your site (or a specific page), focus on relevance first. As we look forward to the future, local SEO will continue to evolve, with new technologies and trends shaping how businesses connect with their communities. Staying informed and adaptable will be key for local businesses aiming to thrive in an ever-changing digital landscape. Augmented Reality (AR) is tied closely with local SEO because both have a  focus on location.

Learn about the evolution of search engines, their processes, and components. Understand how search engines work and the role of web directories. Dive into SEO, its advantages, barriers, and types, and enhance your digital marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market.

Are you wasting money in Google Ads?

There’s also value in writing about tangential topics your customers care about. For example, we regularly create content about SEO, but it’s difficult to rank well on Google for such a popular topic with this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same SERPs. During this step, you’ll begin optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword.

• All three businesses benefit from increased exposure to each other’s customer base.
• On-page refers to optimizing both the content of a page and the HTML source code of that page.
• What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.
• Get keyword research that your team will use in content produced for your website, social media channels or ads.
• Google supports various ways that lets you opt out of crawling and indexing of your URLs.

Actionable Steps to Improve Your Google Rankings

So, when you practice SEO, you’ll prioritize certain factors over others. That’s why they operate like librarians by reading content across the web and adding it to their library. In SEO terms, we refer to this process as crawling (reading the web’s content) and indexing (adding the content to the library). Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets. It’s important to make sure there are no technical faux pas BHS Links that prevent Google from accessing and understanding your website. It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses.

They have made guest appearances on podcasts such as Stronger Business, The Ultimate Blog podcast and Motherhood Anthology. White label SEO is when one entity performs the SEO services, but the services are promoted and sold by another agency. It’s not uncommon for marketing firms with strong expertise in design, copywriting or marketing strategy to outsource their SEO work to white label SEO providers. For some marketing agencies, it can be more affordable and effective to use white label SEO than developing in-house SEO capabilities. Popular content services include blog writing, video content development and website copywriting services.

And without shares (especially in the form of backlinks), you’re not going to rank in Google. This video features Founder & CEO of Techmagnate Sarvesh Bagla and COO of Techmagnate Shubh Mukherjee discussing the various aspects of digital marketing with India Ahead News Channel. In simplewords, digital marketing can be defined as marketing your product and service on any digital platform including Google Search, Social Media and Whatsapp. Get ready for a big boost in organic video views, engagement metrics and subscription numbers for your YouTube channel with our proven video seo services. We combine our expertise in design, hosting, search engine marketing, analytics and conversion optimization to offer ecommerce solutions that ensure your sales keep growing month on month.

Many local SEO techniques are the same as traditional SEO but there are some differences. You’ll want to optimize your website like any other company out there but then focus more on local directories and local content. Not every business needing help with SEO is going to have multiple locations all over the world.

12 On-Page Elements for SEO Success in 2025

They also provide context for complicated processes or difficult-to-describe features. Search engines can’t see multimedia like images, so they depend on alt attributes to tell them what multimedia is. Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics.

With Google prioritizing mobile-first indexing, having a responsive website is more important than ever. Ensuring your site adapts seamlessly to all devices improves rankings and engages visitors. Well-structured headings improve readability and keep users engaged. They make it easier to skim the content and find information quickly. Just like in title tags, modifiers can make meta descriptions more appealing. Words like “Top,” “Complete,” or “Review” catch attention and expand the range of search queries your page can rank for.

You’ll be given suggestion so with each keyword, you get more and more authority with Google, and the traffic follows. Predict the topical category of your posts before you publish them to build the best possible links. The tool can assess your page in comparison to the best rankings pages on Google. Furthermore, Clarity is designed to be privacy-friendly, ensuring that personal data is not recorded, making it a responsible choice for web analytics. However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing.

URL length

That’s why Stellar SEO offers comprehensive custom SEO strategies that allow you to choose the specific services you need most. If an SEO method is approved by search engines to rank their website, it is called a «white hat technique». If the method is not approved, it is called a «black hat technique». While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change.

Key Elements of On-Page SEO

You can make use of the 70 characters to provide an accurate description of the page. An exception to this rule is when you have a strong brand that people can easily recognize. One of the great ways to see the impact of your on-page SEO activities is to track the rankings for the most important keywords. Text readability is one of the most important factors that influence the overall UX of your site. Most internet users don’t read the text on a page word by word.

For example, list items can be considered equally distant to one another, and «the title of a document may be considered to be close to every other term in document». Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites.

• It’s possible for web pages to rank for primary keywords that aren’t even used on their page.
• We know the saying, “Content is king.” and yes, good content can do very well in the search engines.
• Every day, eager shoppers use search engines like Google to inform their purchase decisions.
• Search engines also employ methods of indexing pages based on complete phrases, and also ranking pages on the relevance of those phrases.
• For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of.

For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. BHS Links Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another.

This makes it easier for Google to discover your webpages and display them in search results. By optimizing your website, you’re helping customers find your products and services. But, you must measure your optimization tactics and refine your SEO strategy to ensure continued progress.

On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.

It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. In this section, we’ll focus on keyword research and how keywords should be incorporated into your content.

How to Rank Higher on Google: 15 Easy Steps to Follow in 2024

In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers.

Today, with personalized results influenced by user behavior, location, and device, standing out BHS Links in search engine results is more challenging than ever. You’ve got less than a minute to make an impression on your website visitors. Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement.

If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website. After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture.

b. How to use internal links effectively

Your content should be easy to read and understand, keeping your audience interested and engaged. Using a conversational tone and storytelling techniques, you can captivate your readers and encourage them to stay on your website longer. Google algorithms are complex systems that retrieve data from its search index and instantly deliver the best possible results for a query. These algorithms are constantly evolving, making it essential for website owners to stay informed about the latest updates to improve Google ranking.

This guide, we’ll outline proven strategies to boost your position in Google’s search results. From technical optimization to creating high-quality content, these foundational SEO practices can enhance your visibility and attract more organic traffic. Regularly monitor your site’s performance, adapt to changing algorithms, and refine your strategy based on data-driven insights. Tools like Google Search Console are invaluable for understanding your site’s performance, but for a comprehensive analysis, we recommend Similarweb. Its rank tracking capabilities, competitor analysis, and keyword insights provide actionable data to fine-tune your SEO efforts and stay ahead of the competition.

Satisfy Search Intent

Once you create your spoke content, link all of it to a relevant central page that can act as the “hub.” In this case, we link marketing content to the call tracking product page. This allows Google to see the relationship between your content and visualize your site in terms of subtopics. Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable for driving traffic to your site. And while Google is constantly tweaking their search engine algorithm, here are some fundamental strategies to get you started on improving your organic search engine rankings. In today’s digital landscape, search engine optimization (SEO) is crucial for increasing online visibility and attracting organic traffic. Strikingly, with its user-friendly platform and built-in SEO tools, empowers you to optimize your website for better search engine rankings.

However these improvements are incremental because of the wide variety of sites and topics makes it so that one change won’t affect all sites equally. Maintaining directory listings regularly prevents the utilization of stale information. This way, you will not mislead customers and harm SEO performance.

The introduction of Hummingbird shifted websites to focus on matching a user’s “search intent” rather than simply trying to rank for a keyword or phrase. In short, Hummingbird helps users find what they want alongside enabling Google to find, filter and display results that are more precisely focused on the meaning behind a query. Tracking performance over specific date ranges allows businesses to analyze interactions with their GMB profile and identify trends. GMB rank checker tools help users monitor keyword rankings and optimize their GMB profiles.

Keep an eye on broken links

Users expect quick access to information, and if your website takes too long to load, they are likely to bounce off and look for alternatives. Optimizing images, minimizing HTTP requests, and leveraging browser caching are strategies to enhance loading speed. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. If you’re looking to dive deep into web analytics and competitive intelligence, SimilarWeb is an excellent choice. Enter your primary target keywords, choose whether to look at global keyword data or keywords relating to a specific country, then hit search.

• With mobile-first indexing, Google primarily uses the mobile version of your website for ranking and indexing.
• If your content provides more value than competitors’, Google has good reason to rank it higher.
• Typically, when there is a high percentage of visitors exit the same page, it means that the information on that page was not what they were looking for.
• You don’t have to respond to all your positive reviews, however, you should respond to a large majority in a personal way.
• Subsequently, Google reduced the number of displayed local business results from 7 to 3, making local exposure even tougher.

In competitive niches, ranking positions can change daily, sometimes even hourly. If you’re trying a new link-building or content strategy, you need to know almost immediately if your efforts are paying off. You input your domain, add up to 10 keywords, choose the search engine, and get a quick look at where your site stands.

How to Rank Higher on Google in 2023 7 Easy Steps!

The alt text for images can also be optimized for SEO, but even this needs to fit naturally. If they sound awkward or are difficult to work into the flow, you may want to reevaluate your chosen keywords. Now that you know what pages you’re going to optimize first, let’s decide how we want to name our pages across the entire site. Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more. You can see SEMrush’s guide to speeding up Shopify for more tips.

All of these factors could slow them down when trying to get to the relevant content – and therefore they might not even engage with BHS Links your page. And in turn, this might tell Google that you’re not one of the relevant results for this target keyword. Because of this, you want your mobile version to be well-optimized, even if the desktop version of your site isn’t at optimal performance. Both the minor and bigger changes affect which websites appear at what positions in Google’s search result pages. However, the bigger updates usually change rankings more drastically and last for longer. If you happen to lose your rankings throughout a Google update, the SEO process afterward usually consists of recovering them.

Make sure to cover all aspects of the topic and offer valuable insights that address the user’s query directly. Optimizing your website content with location-specific keywords is essential for improving local rankings. Incorporate relevant keywords like “google,” “page,” “site,” and “business” naturally throughout the content while ensuring it reads well for human readers.

That’s because, as you might already know, Google’s algorithm takes into account backlinks. Capitalizing on keywords I’m already ranking for without trying. And if you’re ranking for that term by accident, imagine how easy it will be to rank if you actually TRY to rank for it. But every now and again you’ll come across a keyword that you’re not optimizing for. Lastly, add visuals, videos, charts, screenshots, or any useful visual content you can to your page.

Bing Webmaster SEO Tools

• Consider a hosting solution like Elementor’s WordPress Hosting.
• All of the content produced brought in organic traffic and backlinks.
• To gauge the effectiveness of your SEO efforts, it’s important to monitor and analyze your website’s performance on Google search results page.
• This section covers practical questions to give you insights into effectively checking and interpreting your SEO rankings.
• User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence.
• Using our dog grooming example, you can check the SERPs to see which businesses rank highest on Google Map results and which rank on the first page of Google results overall.

Internal links are links from one page on the same domain to another. Internal links aid the flow of PageRank around your site (which is a confirmed Google ranking factor). There isn’t a fixed word count that guarantees a higher ranking on Google. The quality and relevance of your content matter more than word count.

Search Using the site: Command

Promotional Content cards will be displayed in dedicated sections throughout Google Play, search results, and an app’s store listing. A good name should be engaging, distinctive, and have a high search potential. Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant.

So far, we have discussed 3 ranking factors on how to rank on Google. Next, we will look at how to optimize website level factors to improve website ranking. Let’s get started with our first ranking factor, i.e., choosing relevant keywords. These provide tips on how to search in ways that might lead to more helpful results.

Here, you’ll find people’s most common questions on your topic. Another effective strategy is to target question-based keywords. These are search terms that users often type when looking for answers or solutions. Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site. Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google. Building citations from reputable local directories helps establish trustworthiness with search engines.

Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. Ever seen a snippet saying “Their website mentions service” in local results? Make sure your reviews and website content highlight the specific terms you want to rank for, so Google picks them up. As with any PPC campaign, Ads appear on a Google Maps SERP above the organic results, usually one or two at a time.

After configuring the tool, you’ll see content, backlinks, and technical suggestions. You’ll find suggestions for semantic keywords, text length, readability, and backlinks (which you’ll learn more about later). The keywords’ search intent should be the same or very similar. You can also add related keywords with the same intent (e.g., “best dog toys” and “good toys for dogs”).