12 On-Page Elements for SEO Success in 2025

They also provide context for complicated processes or difficult-to-describe features. Search engines can’t see multimedia like images, so they depend on alt attributes to tell them what multimedia is. Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics.

With Google prioritizing mobile-first indexing, having a responsive website is more important than ever. Ensuring your site adapts seamlessly to all devices improves rankings and engages visitors. Well-structured headings improve readability and keep users engaged. They make it easier to skim the content and find information quickly. Just like in title tags, modifiers can make meta descriptions more appealing. Words like “Top,” “Complete,” or “Review” catch attention and expand the range of search queries your page can rank for.

You’ll be given suggestion so with each keyword, you get more and more authority with Google, and the traffic follows. Predict the topical category of your posts before you publish them to build the best possible links. The tool can assess your page in comparison to the best rankings pages on Google. Furthermore, Clarity is designed to be privacy-friendly, ensuring that personal data is not recorded, making it a responsible choice for web analytics. However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing.

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That’s why Stellar SEO offers comprehensive custom SEO strategies that allow you to choose the specific services you need most. If an SEO method is approved by search engines to rank their website, it is called a «white hat technique». If the method is not approved, it is called a «black hat technique». While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change.

Key Elements of On-Page SEO

You can make use of the 70 characters to provide an accurate description of the page. An exception to this rule is when you have a strong brand that people can easily recognize. One of the great ways to see the impact of your on-page SEO activities is to track the rankings for the most important keywords. Text readability is one of the most important factors that influence the overall UX of your site. Most internet users don’t read the text on a page word by word.

For example, list items can be considered equally distant to one another, and «the title of a document may be considered to be close to every other term in document». Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites.

• It’s possible for web pages to rank for primary keywords that aren’t even used on their page.
• We know the saying, “Content is king.” and yes, good content can do very well in the search engines.
• Every day, eager shoppers use search engines like Google to inform their purchase decisions.
• Search engines also employ methods of indexing pages based on complete phrases, and also ranking pages on the relevance of those phrases.
• For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of.

For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. BHS Links Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another.

This makes it easier for Google to discover your webpages and display them in search results. By optimizing your website, you’re helping customers find your products and services. But, you must measure your optimization tactics and refine your SEO strategy to ensure continued progress.

On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.

It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. In this section, we’ll focus on keyword research and how keywords should be incorporated into your content.